WKBX (FM) Market Positioning

HOT COUNTRY HITS, K-BAY 106 attracts and keeps loyal country music listeners, primarily between the ages of 18 and 54, constituting the largest segment of the population who are actively buying goods and services. When you buy advertising on WKBX (FM), you have added to your media mix the most desirable consumer in the Kings Bay area. Without K-BAY 106, chances are you are missing this important consumer segment (See also Target Marketing).

What's so special about "K-BAY 106"?

In a word, L-O-C-A-L-I-S-M. Other country music radio stations abound in this section of Southeast Georgia and Northeast Florida. But in Camden County, Georgia, HOT COUNTRY HITS, K-BAY 106 is the only local, full service FM station that successfully brings together today's hottest music format that's programmed to our local community's needs and interests. "Country Chaos" with Randy and Reeda has a virtual lock-hold on the weekday morning drive times radio audience. Afternoon drive finds veteran K-BAY 106 radio personality John Fleury.

But the crown jewel of this localism is our award-winning News Director, Dave Smith, who brings forth the Kings Bay area's most authoritative and complete daily broadcast news effort. Moreover, our dedication to local community service announcements, local sports coverage, and our on-air promotional events all serve to enhance our lock on local listener loyalty in the Kings Bay area. In short, HOT COUNTRY HITS, K-BAY 106 is simply the strongest mass media force in Camden County!