Our prodction room is one of the key nerve centers of K-BAY 106. From here, commercials, newscasts, and other programming material are assembled into finished form and transcribed onto our digital audio computer for on-air play-back. For local commercials or other production uses, K-BAY 106 maintains a full array of in-house CD audio production elements including music beds, sound effects, and a variety of staging elements. One of radio's unique abilities for advertisers is to make an advertising message come to life with the creative use of music and/or other audio elements.