KBAY 106 - WKBX FM

WKBX FM
Radio Kings Bay, Inc.
P.O. Box 2525
Kingsland, GA 31548
(912) 729-6106

TARGET MARKETING...

As a product of technological advances in the 21st Century, new media advertising opportunities abound. This in turn has served to weaken the audience reach and cost effectiveness of many traditional advertising mediums. Yet radio still remains one of the best ways to reach and influence consumers when they are most likely to purchase a product or service.

WHY RADIO?

In an era when target marketing has become the watchword for every product or service, radio's unique targetability represents a tremendous advantage. And the consumer groups which comprise radio's best customers --from "upscale" consumers to key product users-- are clearly the best potential customers for advertising of all kinds.

Unlike some other traditional mediums, by every yardstick radio is growing --in popularity, in audience size, in sheer impact on today's consumers. Radio is everywhere, and reaches virtually everyone. For the advertiser as well as the listener, radio works around the clock and throughout the year. In this information age, radio's position as a first source of news is unmatched, especially here in Camden County, Georgia where newspapers publish on a weekly schedule. And in today's increasingly competitive marketplace, the time-sensitive connection between the radio commercial and the actual purchase of products and services cannot be overlooked by any serious advertiser.

WHY RADIO?

The list of reasons is long but authoritative research confirms . . .

People spend more time with RADIO!
RADIO reaches consumers just prior to purchase!
RADIO reaches shoppers!
RADIO reaches persons dining out!
RADIO reaches potential customers at home, at the office and in cars!

This is important because the more time spent with a medium means a greater opportunity to reach and motivate that customer. And since most people must be reaches several times to attain the level of effective frequency to purchase, it makes sense to place advertising where people spend the most time. In addition, reaching that potential customer just prior to making a purchase is extremely beneficial. Thus as an exclusive advertising medium, or as a critical part of the media mix, radio's power is unequaled.

And in the dynamic Kings Bay region, RADIO means HOT COUNTRY HITS, K-BAY 106. If you are a media advertiser or represent one, tell us about your product or service. A sales representative will be glad to provide you with a no obligation look at specific target marketing facts and figures as to why 106.3 FM is your best advertising medium choise in Camden County and the surrounding Kings Bay area.